Hangzhou Fengyin Motor Shines at ISK-SODEX 2025, Deepening Engagement in the Eurasian HVAC&R Market

Published: November 21, 2025 | Author: Hangzhou Fengyin Motor Manufacturing Co., Ltd.

From October 22nd to 25th, 2025, Hangzhou Fengyin Motor Manufacturing Co., Ltd. successfully participated in the renowned ISK-SODEX exhibition at the Istanbul Expo Center, Turkey . As one of the largest and most professional refrigeration, air conditioning, ventilation, and heating fairs in the Eurasia region, this biennial event provided us with an exceptional platform to showcase our brand, gain deep market insights, and establish valuable business connections .

I. Market Opportunities and Overview of Turkey

1. Strategic Location and Economic Landscape
Turkey's unique position straddling Europe and Asia makes it a crucial trade bridge and a market with significant influence in the region. The country's HVAC sector has shown remarkable dynamism, with its growth rate reportedly four times that of the overall Turkish economy . This robust expansion underscores the vibrant demand and opportunities within the local market.

2. A Promising HVAC&R Market
Turkey's HVAC&R market holds substantial potential, being the third-largest air conditioning market in Europe . The industry is increasingly prioritizing energy efficiency and sustainable solutions, a focus that was also reflected in the "Circle of Life" theme of ISK-SODEX 2025 . This shift towards high-value, environmentally conscious systems aligns perfectly with our product development strategy and core strengths.

II. Why Choose ISK-SODEX?

Our decision to invest in ISK-SODEX 2025 was a strategic move based on several key factors:

• Unparalleled Industry Gateway: The exhibition is a core hub for the Eurasian, Middle Eastern, and North African markets . Its scale and influence promised access to a highly targeted audience of professionals.
• Focus on Quality and Innovation: The exhibition's emphasis on innovation and sustainability directly matched our core product strengths and brand vision .
• Proven Track Record: The previous edition of the show attracted 89,694 professional visitors , indicating a high level of market engagement and providing a strong foundation for quality lead generation.

III. Exhibition Highlights: Engagement and Acquisitions

Over the four days, our booth became a hub for productive engagement. The scale of the event was impressive, filling nine halls , which created a constant and dynamic flow of visitors.

• Showcasing Specialized Motors: We prominently displayed our range of high-performance motors, including those specifically designed for condenser fans, refrigeration units, and ventilation equipment. We highlighted their superior performance in energy efficiency, low noise, and long-term reliability.
• High-Level Professional Engagement: We were particularly impressed by the high caliber of attendees. Our team engaged in profound discussions with distributors, OEMs, and engineers from Turkey, the Middle East, and Eastern Europe. We gained critical first-hand knowledge of local requirements and technical challenges.
• Building a Quality Network: We established solid connections with numerous potential partners and initiated discussions for sample testing and future collaboration, laying a strong foundation for our expansion in the region.

IV. Post-Show Evaluation and Future Outlook

Our participation in ISK-SODEX 2025 was highly rewarding and yielded results beyond our initial expectations.

• Vibrant Exhibition Dynamics: The exhibition demonstrated strong vitality and professional organization. It featured 1,000 leading industry companies, including 250 international exhibitors from 22 countries, which reinforced its status as a premier Eurasian trade platform . The attendee quality was exceptional, with a notable presence of decision-makers and technical experts.
• Validated Market Fit: The keen interest and positive feedback we received confirmed a strong demand in Turkey and surrounding regions for reliable, high-efficiency motors like ours.
• Enhanced Brand Perception: Competing and engaging at a major international show significantly elevated the perception of the "Hangzhou Fengyin" brand among a highly targeted audience.
• Valuable Intelligence Gathering: The high professional level of both exhibitors and visitors provided invaluable insights into market trends, competitive landscapes, and potential gaps in the market.

Looking ahead, Hangzhou Fengyin Motor Manufacturing Co., Ltd. will continue to uphold its philosophy of "Quality · Innovation · Partnership". Building on the momentum from this exhibition, we are committed to actively following up on the promising leads generated. We aim to build lasting and mutually beneficial partnerships, growing together with our clients in this dynamic region.

Thank you for reading! To learn more about our motor solutions for the commercial and industrial refrigeration industry, please visit our website or contact us directly.